Healing and Spirituality Essay Example | Topics and Well Written Essays - 1000 words

Healing and Spirituality - Essay Example Conversely, some patients may be cured but they may not feel healed, for instance a breast cancer patient may still find herself grieving about her situation despite going into remission. The main aim of healing hospitals is to enhance harmony of a patient’s mind, body and spirit (Marberry, 2006).. With this in mind it is necessary to create an environment that reduces the patient’s anxiety, stress and which can positively impact on the patient’s health and steer him or her towards recovery. The concept of healing the healing hospital is based on three main components namely; the physical environment, the integration of technology and work design and a caring and loving culture. The physical environment refers to the patient’s general surrounding in the cause of the illness. This includes the people around the patient and the nature of the room. A good physical environment is one that makes the patient comfortable and less anxious. ). A noisy and confused environment increases the patient’s anxiety, heart rate and blood pressure which slow down the healing process. A renowned medical scholar, Florence Nightingale, suggested that the best environment that supports healing is on e that is quite and allows the patient access to natural lighting and fresh air. The other component of healing hospital is the integration of technology and work design. This entails medical stuff and physicians employing the most advanced technology to facilitate the patients’ healing process (Marberry S. 2006). The latest technology available can be easily be integrated with the working design of the hospital to enable staff and physicians to identify the best ways possible to make the patient comfortable. The last and most critical element of hospital healing is the hospital’s culture. This entails the organization adopting a philosophy that revolves around a caring and loving culture. It involves how the medical staffs treat and relate with patients and their families or their care takers. A strong compassionate culture facilitates healing through a holistic approach which seeks to address the patient’s physical, emotional and spiritual feeling. Since healing is a holistic approach aimed at creating harmony between one’s mind, body and spirit, spirituality is a very important element in the healing process (Marberry S. 2006). In instances where physicians may have different religious practices and beliefs, they should not let their personal bias affect the way they perceive their patient’s spirituality. Spirituality and healing are closely intertwined. It is very important for health care providers in healing hospital to consider their patient’s spirituality and religious beliefs in order to promote a good healing environment. When patients are allowed to practice their spiritual beliefs, they will feel more comfortable with their treatment and hence move faster toward healing. Questio n 2; Challenges of creating a healing environment Despite it being necessary for health care providers to create a good healing environment, there are various challenges that make this a difficult task. One of the biggest challenges in this aspect is finance. Creating an environment conducive for healing requires huge financial investment which most health organizations lack. Enabling a good

The global financial crisis-Brand management Essay

The global financial crisis-Brand management - Essay Example One strategy that the companies can use to maintain the unique value of their brands during global financial crisis is by engaging the customers as during these economic downturns excellent opportunities for innovation are provided (Roll, pp6). Customers cut down on consumption during financial crises, thus brands can initiate measures that take off their minds from the difficulties of consumption and focus them on the worthy features of the brand and co-create value with them. This strategy also helps minimize loses and more importantly, it successfully protects the companies brand image and brand equity. Singapore Airlines is a company that perfectly used this strategy to maintain the value of its unique brand. During the deadly SARS breakout in South East Asia when customers were afraid of flying, Singapore Airlines offered its customers very innovative vacation packages that encouraged customers to travel thus maintaining their status (Roll, pp7). Creating exciting customer interactions through activities such as product bundling to enhance value and promotions with creative alliances such as celebrities and travelling can also be used to maintain the unique value of a brand during such situations. This strategy takes off the focus of the customers on price and reiterates the commitment of the brand to engage and value customer support (Gelder, p102) Although this paper has discussed two strategies to be used during such situations, there are other strategies that are equally viable. Financial upheavals negatively impact the trust of customers on a brand. Therefore, during such situations it is the responsibility of the companies to devise new strategies that can maintain the trust of their customers on their brands. Brand differentiation is a very important strategy in today’s competitive market where new products are coming in everyday. In